Stop The Plant
Visual identity & motion design for a grassroots campaign that won. No Danskammer. No Fracked Gas.
Icons
Illustration
Design
Motion Design
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Inspired by an iconic Woody Pirtle poster, I collaborated with Scenic Hudson to develop a full visual identity for stoptheplant.org, a campaign platform opposing the proposed Danskammer power plant on the Hudson River. The work spans posters, shareable GIFs, a custom typeface, and animated content. Danskammer formally withdrew its application in June 2024.
Toolkit
The Toolkit section offers downloadable assets for social media sharing — posters, GIFs, even a customized version of the display font.
Posters
Shareable GIFs
Custom Typeface
Woody Pirtle
Woody Pirtle is an acclaimed American graphic designer known for bold, thought-provoking posters and a career-long commitment to social and environmental causes. With his generous permission, I adapted one of his designs — originally created for the Stop St. Lawrence Cement protest movement — for the campaign against the proposed Danskammer power plant.
