Beacon Independent Film Festival
Brand identity, illustration, and motion design for a film festival that became a fixture of the Beacon community.
Illustration
Design
Animation
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The Beacon Independent Film Festival ran from 2013 to 2017, and throughout its five-year run I contributed to many of its marketing needs, from poster design to digital ads. For that fifth and final year, we closed things out with an opening night bumper starring “Indy”, the festival's enduring muse.
Finding Indy
The character Indy drew inspiration from two sources: Jean Seberg's performance in Godard's Breathless and the practical constraints of two-color printing. I wanted a design that captured the spirit of independent filmmaking while staying budget-conscious. Seberg's iconic black-and-white striped shirt offered the perfect solution: a simple, recognizable motif that defines the character with minimal means and anchors the festival's identity in a clean three-color palette of black, white, and red.
Across the poster series, Indy evolves from a lone camera operator into something of a one-person studio. Then, in a satisfying case of life imitating art, we cast the bumper's actor to match the character design.
