Pure Storage

Pure Storage, a technology company at the forefront of all-flash data storage solutions, approached me to create a series of illustrations for their “Beyond the Hype” blog series. My task was to simplify the highly technical nature of their solutions and present them in a clear and appealing manner, emphasizing their advantages over competitors. I had to translate abstract concepts to focus on the benefits of their hardware solutions while sticking to the brand’s color palette and style guide.