HUDSY Explainer
An explainer video for a Hudson Valley startup with a simple but ambitious idea: local stories deserve a platform of their own.
Art Direction
Storyboards
Illustration
Animation
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Social media platforms profit from our attention. HUDSY wants to redirect that energy toward something more useful: a platform built specifically for Hudson Valley creators, storytellers, and community builders. My job was to explain that idea clearly enough that people would want to be part of it.
Character Design
Drawing on illustrations I'd developed for a previous HUDSY screening poster, I expanded the cast to reflect the full range of people who live and work in the Hudson Valley.
Select Frames
