Industrial Arts
Brewing Company

Industrial Arts Brewing Company is a Hudson Valley brewery focused on safety, quality, consistency and sustainability in every step of the brewing process.

I worked with the owner, Jeff O'Neil, to design the company logo as a set of icons based on the brewing process itself, from selecting the hops to pouring the perfect pint. The icons also work as stand-alone pieces of branding, all tied together by the repeated use of hexagons, from the logo to the labels. I also developed a custom typeface to complement the brand’s distinct visual identity.

And remember, the hexagon is the best-a-gon.