Industrial Arts
Brewing Company

Jeff O'Neil came to me with a brewery concept rooted in craft and process, which made the design direction straightforward: build the identity from the brewing process itself. The logo is a system of icons tracing each step, from hop selection to the finished pint, unified by a hexagonal grid that carries through from the logo to the labels. I also designed a custom typeface to give the brand a visual language that's entirely its own. Industrial Arts is now based right here in Beacon, NY.