I was commissioned to create a short introductory animation for Family Centers, a nonprofit charity based in Fairfield County, Connecticut. Their mission statement is, "Empowering Children, Adults, Families and Communities to Realize Their Potential."
The organizing principle behind the piece is the idea that child rearing is both a marathon and a community effort, and that the right system of timely support and advice can help ensure success over the lifetime of a child.
Art direction provided by Matthew Cokeley.
It was important that the families represented are of many different configurations in terms of gender, makeup and ethnicity. And that each family completes the course at their own speed.